Social Media Advocacy


Social Media Advocacy

 

What is a great indicator of customer loyalty and repeat purchase intent?

Customer brand advocacy. 

What is Brand Advocacy?

A person or customer who talks favorably about a brand or product, and shares that positive word-of-mouth message to others is a brand advocate.

Get CTownSaver's Social Rewards software and start creating brand advocates for Free!

Create brand advocates for free with Social Rewards. No Credit Card Needed!



What is Social Media Advocacy?

When a brand is talked about on social media channels in a positive way, this is referred to as social media advocacy. Customers, clients, or employees can be responsible for creating social media advocacy.

Social media advocacy is one of the most effective ways to make known a businesses products or services.

What Is a Social Media Advocate?

 Because social media consumes more time from individuals each and every day, businesses are looking for advocates to spread the word.

Social media advocates are the  person that uses social media to spread positive messages about a brand they recommend to others

 

band member in large crowd with the caption:  with the possibility to reach a larger audience on a smaller budget, businesses are looking for advocates to use social media to spread the word.

 

Social Media As An Advocacy Tool

 

  Advertisements are great for increasing brand awareness. But at the decision stage, people look to reviews, either online or personally from friends. That's why brands are using social media for testimonials and reviews .

Businesses can quickly respond to service issues, and shout-out customers who praise them. In addition the social proof is like money.

 

Facebook thumbs up social proof with the caption: The retweets, likes, and shares brands get from followers creates what is known a social proof. That social proof can sway a prospect into a paying customer.

 

With today's software, social media advocates can spread the word about discounts and savings, and get rewarded for doing so. 

Plastic man with megaphone with the captions:  person that uses social media to spread positive messages about a brand they recommend to others.

 

 

Reasons to Consider an Social Media Advocacy Program

 

  • Compared to traditional advertising methods, social media advocacy programs are much more effective.
  • Looking for advertising tools? Peer-to-peer recommendations are a win-win.
  • Easier of a target market, as you leverage existing customers and employees.
  • Can deliver better results than influence marketing.
  • Could increase sales.
  • Could create a positive brand sentiment.

 

Building a Strong Social Media Advocacy Program

 

  1. Consider achievement outcomes by starting a social media advocacy program using SMART goals.
  2. Choose the intended audience to reach
  3. Decide on the story or message to tell.
  4. Focus and choose a few popular social media platforms.
  5. Find, recruit, and invite brand advocates.
  6. Use employees to strengthen the advocacy program.
  7. Ensure the program is able to scale.

 

Best Practices for Social Media Advocacy

 

  • If someone follows you, follow them back 
  • Engage with their content.
  • If someone talks positively about you online, give them a shout-out, re-tweet, or acknowledgement.
  •  Have special rewards on hand (IE: t-shits) for those who increase your brand reach.

 

Social Media Advocacy Tools

 

CTownSaver allows users to create social media advocacy through social rewards. With social rewards, businesses can reward their customers for sharing desired messages from the business to their following on social media.

 

 

Resources

Hootsuite: Social Media Advocacy: How to Build a Brand Advocacy Program

AAU: Social Media 201: Leveraging Social Media to Increase Your Visibility

 

Get CTownSaver's Social Rewards software and start creating brand advocates for Free!

Create brand advocates for free with Social Rewards. No Credit Card Needed!