Sales Promotions


Sales Promotions

Looking for an increase in sales?

Thinking of a way you can persuade a target audience to make a purchase of become your client?

Time to run a sales promotion! After all, who doesn't like a good deal?

Sales promotions can stimulate immediate sales by providing added value or incentives to customers using several communication activities.

Get CTownSaver's Mobile Deals Software Free and start promoting your best sales directly to your customers mobile phones!

CTownSaver's mobile deals software
Start promoting your best sales with mobile deals for Free. No Credit Card Needed!

 

What is a sales promotion?

 The process of persuading a potential customer to buy products or services is referred to as a sales promotion Running a sales promotion involves giving a discount to a product or service, with a beginning and end date in mind.

The discount is the amount or percentage deducted from normal selling prices of products, goods, or services.  

 

sales promotion discount description with the caption:discount is the amount or percentage deducted from normal selling prices of products, goods, or services.

 

Sales Promotion Objectives

Sales promotions targeted towards customers are called customer sales promotions. Trade sales promotions are targeted toward retailers and wholesalers.

Sales promotions aim to trigger prompt action for generating sales of products, upgrading current customers, increasing sign ups for services or move prospects to limited time trails. 

 

Sales promotions can come in many forms such as coupons, loyalty rewards, cash back, samples, displays, sweepstakes and more. These promotions play a vital role in attracting new customers, creating customer loyalty, and can thwart attempts by competitors to steal customers. 

 

Most common in sales promotions is the presence of a discount. Customer behavior and interest can be largely influenced with discounts that provide valuable savings.

When a business can create a reputation of saving customers money, they have a better chance of creating a business full of loyal customers. There are may incarnations  of discounts that businesses can employ, all at once is they so choose.

 

Sales promotions should be short in duration and used to bolster other marketing efforts, but not serve as the main marketing tactic. 

 

Sales Promotion Methods

Sales promotion methods can vary and businesses can choose multiple methods at once. The include both inside and outside promotions.

 

Outside Sales Promotion Methods

  • Advertising
  • Publicity
  • Public Relations
  • Special Sales Events
  • Exhibitions

Inside Sales Promotion Methods

  • Product and Promotional Material
  • Window Displays
  • Contest
  • Awards
  • Demonstrations

Sales Promotion Tactics

There are several sale promotion types or tactics a business could use. Here are the most common.

  • Price deals
  • Cents-off-deal
  • Loyalty Rewards Programs
  • Bonus pack deals
  • Service bundle discounts
  • Vouchers and Coupons
  • Mobile Coupons
  • Loss Leaders
  • Rebates
  • Samples and Free Trials
  • Point-of-sale- displays
  • Contest
  • Sweepstakes
  • Checkout dispensers
  • Free-standing insert coupon booklet

Sales Promotion Stat: 85% of customers look for coupons prior to visiting a retailer

Source

 

 

 

 

Sales Promotion Ideals

With each sales promotion tactic, there is a certain level of freedom and creativity one can use when it comes to marketing the deals. The most common ideals include:
  • BOGO (Buy one Get one)
  • 2For $
  •  Buy 1 at $, get second one % off
  • # day(s) only sale
  • Buy one and receive a free gift 

Sales Promotion Advantages and Disadvantages

Advantages

  • Quickly boost sales
  • Moves prospect to trials or switch brands

Disadvantages

  • Short-term effects
  • Customers may hold out until discount is available

Sales Promotion Campaign

Running a sales promotion campaign will require thoughts over several factors.
  • Will the expected increase in sales cover the cost of running the promotion?
  • Is this promotion beneficial to the brand?
  • Will the promotion attract customers who will remain loyal or only bargain-hunters?

Steps to an effective sales promotion campaign

 
Resources: (Opens in New Window)
Wikipedia : Sales Promotion
tutor2u : Sales Promotion
 

Get CTownSaver's Mobile Deals Software Free and start promoting your best sales directly to your customers mobile phones!

CTownSaver's mobile deals software
Start promoting your best sales with mobile deals for Free. No Credit Card Needed!