May 21st, 2019
In-Depth Guide to Social Media for Small Businesses
As a small business owner with a long list of to-do’s, social media may be one of the first items to fall off. However, there’s no arguing how important it is for building and growing a loyal customer base.
It helps put your brand on the radar of potential customers. Not only can you attract new customers, but you can engage and respond to your current customers. In some ways, it can act as a customer service platform.
To get started, you’ll want to identify business goals for your social strategy. Whether you’re B2B or B2C, the metrics you’ll track will be different.
Take a look at competitors to see what leaders in your industry are doing. Consider what you want to achieve with your social media, whether it’s increase brand awareness or drive sales.
Social media is a great tool to drive your overall business goals, it’s also helpful to see how customers like your current product or service. You can see what customer say and easily respond through your comments or messages.
Consider how often customers are referring friends or family to your business through social media? By regularly scheduling content, checking in on your strategy, and engaging with your audience, you will have a better understanding of what your customers need or want.
Small business social media has an advantage over big box companies or retailers. You can easily tune into what your customers are telling you. Engagement is the most important factor in taking advantage of what social media has to offer.
If a small business isn’t engaging with its customers, chances are it won’t have much success. For example, 29% of people are more likely to visit a competing business if they're ignored on social media?
For a helpful social media guide for your small business, check out the guide by Valpak. It covers everything from setting SMART social goals to analyzing your analytics. Follow this step-by-step guide and you’re well on your way to improving your small business social media presence.