What is a Social Media Advocate - And Why Do Businesses Value Them More Than Ever?

March 8th, 2019

What Is a Social Media Advocate?

 

We have all at some time been a advocate of a brand. We might highly recommend a restaurant we recently ate at. Or we might send our friends to the newest fashion store that has the up an coming trends.

 

We do this because we can't help but to boast about the feel good visit we had while at the store.

 

That's great for the business. They now have us as an advocate for their brand as long as we continue to spread the good word about them.

 

Now businesses want more. It's not greed. It's common knowledge that social media continues to consume more time from individuals each passing day.

 

They even catch employees sneaking on social media while on the clock!

 

And with the possibility to reach a larger audience on a smaller budget, businesses are looking for advocates to use social media to spread the word. Or at least they should.

 

And that's what a social media advocate is. It's the person that uses social media to spread positive messages about a brand they recommend to others.

 

So that's it for this post... correct.

 

It could be. In our previous post on social media advocacy, we covered the definition of social media advocacy, took a look at an social media advocacy plan and program, as well as tools to use to create a campaign.

 

So I wont cover that again here. Maybe if these post were months apart I could.

 

I would like to cover why businesses are using social media as an advocacy tool however.

 

band member in large crowd with the caption:  with the possibility to reach a larger audience on a smaller budget, businesses are looking for advocates to use social media to spread the word.

 

Why it's Smart To Use Social Media As An Advocacy Tool ?

 

Just think for a second. Aren't commercials great for increasing brand awareness. You begin to see and hear of new products, services, movies, T.V. shows and more.

 

With insurance for example, I see commercials for Geico, State Farm, Nationwide, Allstate, Farmers, and Progressive. Aflac, although not technical insurance falls in this example as well.

 

The all have entertaining characters we come to know and expect when the ad plays. I really cant tell you who does the best. They are all worth equal attention. So if I needed insurance tomorrow, I would probably look into these well known one's.

 

But the commercials would not drive me to buy, they only made me aware. Chances are, I would look to reviews, either online or personally from friends who may have been with more than one before.

 

Brands are using social media for testimonials and reviews now. Not that Google, Yext, and others aren't worth having as a business. But brand owners are already on social media personally.

 

All they have to do is create a business profile and voila. Now the can quickly respond to service issues, and shout-out customers who praise them.

 

The retweets, likes, and shares brands get from followers creates what is known a social proof. That social proof can sway a prospect into a paying customer.

 

Facebook thumbs up social proof with the caption: The retweets, likes, and shares brands get from followers creates what is known a social proof. That social proof can sway a prospect into a paying customer.

 

Social Media Advocates Go Beyond the Reviews and Testimonials

 

Social media advocates do more than leave positive reviews and testimonials. They can spread the word about discounts and savings.

 

With CTownSaver's social rewards software, your businesses could reward customers automatically for doing so. This saves your business cost when it comes to increasing brand awareness. 

 

Using social media advocates to increase your brands visibility comes naturally once you've created your strategy and if you use the correct channels in the proper way. Here are tips for certain channels.

 

Facebook: Facebook is more likely going to be successful with customer advocacy vs employee advocacy. But Facebook should be used for both.

 

  • Create high engagements with shorter post. 
  • Use videos, and images in every post
  • Create a regular posting schedule and post at optimal times.
  • Ask followers to share your post
  • Create events on your page and promote them
  • Link back to your website whenever possible. This helps set up re-targeting ads.

Twitter : Twitter is designed to both customer and employee advocacy. And it's probably the one out of the big three that is a must have. That's because the chances of having a conversation are higher and easier on Twitter.

 

  • Use popular hashtags.
  • Tweet on a regular schedule.
  • Use images in your tweets.
  • Follow those that advocate for your brand.
  • Ask for retweets.
  • Tweet journalist, bloggers, and media members your special announcements.
  • Provide links back to your website in post.

LinkedIn: LinkedIn most likely thrives on employee advocates rather than customer advocates. Unless your B2B. But even so, most effort into a strategy should go towards employee advocates.

 

  • Create post that show off the company culture
  • Share photos of employees holding employee of the month certificates
  • Share business awards of media highlights
  • Ask employees to generate content
  • Make it fun, no manner how serious of a boss you are. Let social media be the place employees show them pearly whites
  • Use LinkedIn Elevate 

 

Plastic man with megaphone with the captions:  person that uses social media to spread positive messages about a brand they recommend to others.

 

Conclusion: 

Social media advocates are those people who sing your praises on social media and boost your brand visibility. Advocates can  be used in several ways, some can even be hired.

 

No matter the path you choose, having a campaign set up will amplify its success. 

 

Written By Kevin Johnson